There are however existing organizations such as the Healthcare Communications Association which was also formed in 2001, however, this organization was formed primarily for pharmaceutical companies and practitioners. The 'Coalition for Healthcare Communication" organization when searched with keywords 'skilled nursing staff' returned a 'sorry no pages found with your keyword' indicating a gap in the communication network for skilled nursing staff in the communication network for health care issues under debate and analysis. The work of Thornby (2006) entitled: "Beginning the Journey to Skilled Communication" states that often skilled nursing staff were found to be avoiding communication with physicians who were known to be aggressive or abrasive instead of becoming competent in skilled communication. It is additionally noted in Thornby (2006) that skills development is needed among today's skilled nursing staff in order to enable competent skilled communication among skilled nursing staff and other practitioners and physicians. SUMMARY & CONCLUSION

Advanced Critical Care. Vol. 17, No. 3, 2006 AACN. Online available at http://www.aacn.org/WD/HWE/Docs/AACN17_3_266-271_HWE.pdf
Coalition for Healthcare Communication (2009) Current Issues. Online available at http://www.cohealthcom.org/content/current.htm

Sorry no pages found matching your keywords' (2009) Coalition for Healthcare Communication. Online available at http://cohealthcom.org/cgi-bin/search.cgi

Healthcare Communications Association (2009) Online available at http://www.hca-uk.org/Join-the-HCA

AACN Standards for Establishing and Sustaining Healthy Work Environments (2001) American Association of Critical Care Nurses (AACN).